The Challenge
Adidas Golf launched the new Originals Golf line alongside the Mick Fanning Charity Golf Day — an event where every hole hosted a competing brand activation.
The directive: To create the most eye-catching, high-performance activation on course.
withstand full outdoor exposure
a reused temporary structure
The Solution
Key technical elements included:
Key technical elements included:
Outdoor-rated SEG fabric skins for precision branding
Aluminium extrusion framework for structural integrity
Flat-pack modular construction for efficient transport and repeat use
Aluminium extrusion framework for structural integrity
Creative ambition was high. Structural accountability was critical.
Design it. Build it. Own it.
Our Work
- The lower level operated as a product showcase, featuring vinyl-wrapped internal finishes and integrated merchandising.
- Every element was designed with reuse, transport efficiency, and structural performance in mind.
- No compromise between visual impact and engineering reality.
- Above, a fully engineered tee deck allowed golfers to hit their shot directly from the “lid” of the shoebox.
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The Result
The activation dominated the 12th hole at Coolangatta Tweed Heads Golf Club.
- Feedback from the Mick Fanning team, Adidas category managers, and celebrity players positioned it as the standout installation of the day.
- The structure has since been confirmed for reuse in Melbourne and future events.
- Global attention.
- Best-in-class response.
- Creative intent delivered without dilution.
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