The Challenge
ON’s global campaign focused on a simple idea: laces define performance. At Emporium Melbourne — the only national concept location — the window and in-store display needed to elevate that detail into a bold physical statement.
The installation had to:
Align precisely with global material specifications
Stand out in a premium retail environment
Use approved European-sourced fabric
Maintain structural form at 15m, 11m and 6m lengths
Be installed after hours within strict centre constraints
The Solution
We managed the project end-to-end
We managed the project end-to-end
Material sourcing and compliance
Rapid prototyping and structural testing
Production file development
Large-format manufacturing
Replacement print production
Coordination with external producers
Ou Work
- One month into the live campaign, the lace substrate specification changed.
- We restarted the prototyping process to ensure the revised material maintained tension, curvature, and brand-standard appearance.
- The 15m lace required controlled multi-person handling and strategic anchoring to preserve shape and prevent damage during install.
- This was not a prop.
- It was engineered form.
The Result
The final installation delivered immediate visual impact.
- With no comparable window activation in proximity, the oversized lace structure commanded attention and reinforced the campaign’s product focus.
- The client response was strong — impressed not only by the aesthetic outcome, but by the precision and accountability behind it.
- Where design meets manufacture.
- Creativity with control.
- Design that performs.
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