The Challenge
XL Fitness launched a brand-new gym in Mulgrave with a clear goal: stand out in a crowded market
The brief required:
A fast-turn internal fitout
A visually distinctive environment
Custom lighting capable of delivering a “night club”
Fabrication solutions that could be engineered and installed
The design intent relied heavily on lighting
The Solution
Key technical elements included:
Key technical elements included:
Custom-fabricated ceiling-mounted RGB tracks
Addressable lighting systems programmed to simulate geometric forms
Feature ring installations to define workout zones
Integrated mirror surround lighting
Bold illuminated brand signage at entry
Where design meets manufacture.
Design it. Build it. Own it.
Our Work
- All lighting components were engineered for performance and longevity, with custom aluminium profiles fabricated specifically for this project.
- Fast fabrication cycles protected the launch timeline.
- No separation between design ambition and build reality.
- A visually distinctive environment
- Custom lighting capable of delivering a “night club” atmosphere
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The Result
Outcomes include:
- Increased social media visibility
- Elevated brand perception
- Stronger first-impression impact at entry
- A scalable lighting system ready for Phase 2 retrofits
- This is Phase 1 of a larger rollout. Additional sections of the building will be retrofitted to match the main gym environment — ensuring brand consistency across the entire facility.
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